
What if Rio was the backdrop for a campaign?
A self-initiated project born from the desire to explore visual possibilities within the automotive universe. A test of atmospheres, contrasts, and the unique weight that a real environment can add to a composition. Jeep, raw nature, a living city. We chose Jeep as our starting point to experiment with a composition that blends 3D modeling, photographic elements, and image editing into a unified scene. But it wasn’t just any setting — we wanted texture, the scent of the road, urban heat, and nature at its richest. We built the scene on a photographic base from Rio de Janeiro: pavement, vegetation, Christ the Redeemer, Sugarloaf Mountain — all layered with 3D to craft a striking atmosphere. The result is proof that mixing techniques can lead to something new — where every element becomes part of a visual ecosystem.














Art direction: Gabryel Tarouquela, Mariana Bozano
3D Artist: Gabryel Tarouquela
Retouch: João Calazans
